Kyla Roma

Services

  • Visual brand identity
  • Website design
  • Website development using Divi Theme for WordPress

The Client

Kyla has been developing her online presence for nearly a decade, first as a crafting and lifestyle blogger and then as a web designer. She brought me on to redesign her visual branding and website as she was transitioning into being a digital business strategist.

The Solution

In order to maintain a connection to the identity that Kyla had developed, we kept her existing colour scheme—and then went in a completely new direction with her logo. On our shared Pinterest board, Kyla expressed a love of colour offsets, so I made sure to include a few of those in my first round of logo options for her. That’s what she went with!

I also gave Kyla a guideline for what kind of stock photography to use for her blog posts. She had been using some photos from free stock photo sites which had a muted, hazy look. This did not match the brand that we had come up with, so I directed her to look for images with bright whites and vibrant colours.

What Kyla Said

“Elise’s bright, clear graphic design style is the result of methodically reducing her client’s vision to its most essential parts. Because what she brings to the table is so meticulously thought through and professional, it can make her hard work look effortless. Do not be fooled!

Elise Epp’s beautiful design work is the result of being relentlessly dedicated to her clients, and to her craft. Get her on your team, stat.

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