There are a lot of really smart women in the world of fashion entrepreneurship and e-commerce, so I wanted to take a moment to share the good work they are doing. These posts cover everything from marketing to manufacturing – and I even snuck in a podcast and a video.
When you’re looking for an e-commerce platform for your fashion business, it’s easy to get bogged down in comparison charts and lists of features. Or maybe you bypass research altogether and go with the one you’ve heard about the most.
When you’re a values-driven business focused on ethical manufacturing and sustainability, you have an opportunity to make a big impact with your packaging—for your brand and the environment. So does your packaging meet your brand’s standards?
When you’re setting up your shop or your booth at the market, you put a lot of thought into how customers will move through the space, from eyeing something they love to the point of purchase to walking out of the store holding a bag with your logo on it. Your website deserves the same care and attention.
You’re working your booth at the craft show or holding down the fort at your brick and mortar shop. Lots of people are coming through looking at your products, but of course not everyone is buying. But this doesn’t mean they don’t love what you do. For whatever reason, they may just not be ready to buy.
From the moment potential customers come in contact with your brand, they are making assessments – everything from “is it organized” to “does it express who I am as a person” – and they are deciding whether or not to buy into your brand (literally).
Crafting a brand experience for your customers makes them feel cared for, gives them an obvious next step, and, most importantly, amplifies your difference.
If you're starting a fashion business, you've already been told by many concerned loved ones that it's risky and tough and maybe even "you're so creative, but you don't really have the business gene." FACT: there is no "business gene." Like anything else, some people...
Last week I talked about how to rebrand without losing your hard-won brand recognition. This week I have an example of that very thing: a recently-launched website I did for Kyla Roma. What changed and what stayed the same?
There can be many reasons to change your visual branding. Perhaps your customer base (or your understanding of it) has changed. Maybe your logo is outdated or your business has outgrown it. Whatever your reason, there is a way to refresh without losing what’s working.