Vibrant, refined graphic design for makers and doers

Hiring Elise accomplished several important things for me: a complete brand and style guide, and strong and clear branding overall…which carried over into my [sewing pattern] instruction booklet. Ultimately, it helped me get the product out sooner.

As a new designer, I knew I had the task of proving myself ahead. Having an incredibly clean, well-designed, and well-illustrated instruction booklet was of the utmost importance in chipping away at people’s concerns about buying from a new designer.

 

Alina Strain, Sewing Pattern Designer
When you’re setting up your shop or your booth at the market, you put a lot of thought into how customers will move through the space, from eyeing something they love to the point of purchase to walking out of the store holding a bag with your logo on it.

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Make the Most of Your Business Cards!

You’re working your booth at the craft show or holding down the fort at your brick and mortar shop. Lots of people are coming through looking at your products, but of course not everyone is buying. But this doesn’t mean they don’t love what you do.

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How To Build A Brand Experience

From the moment potential customers come in contact with your brand, they are making assessments – everything from “is it organized” to “does it express who I am as a person” – and they are deciding whether or not to buy into your brand (literally).

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How to Rebrand Without Losing Recognition

There can be many reasons to change your visual branding. Maybe your logo is outdated or your business has outgrown it. Whatever your reason, there is a way to refresh without losing what’s working.

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