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Vibrant, refined graphic design for makers and doers

Hiring Elise accomplished several important things for me: a complete brand and style guide, and strong and clear branding overall…which carried over into my [sewing pattern] instruction booklet. Ultimately, it helped me get the product out sooner.

As a new designer, I knew I had the task of proving myself ahead. Having an incredibly clean, well-designed, and well-illustrated instruction booklet was of the utmost importance in chipping away at people’s concerns about buying from a new designer.

 

Alina Strain, Sewing Pattern Designer
Lately my social media world has undergone a change. The creatives and small business owner I follow have been getting vocal about feminism, refugees, human rights, and politics.

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How a First-Time Designer Got Instant PR

A year before Alina launched her sewing pattern design company, she didn’t know much about designing patterns. She had done some sewing for hire and had developed a popular blog, but it had gone by the wayside.

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Preparedness + Timing = Luck

Now, as soon as you open an Instagram account for your business, your brand is visible internationally. From day one your brand exists in the same space as your mentors, so how do you make sure you look like you belong?

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Why You Don't Love Your Branding

Have you ever felt sheepish as you handed someone your business card? When your visual branding isn’t quite right, you intuitively feel it – but figuring out what is wrong and how to fix it is completely daunting.

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